Do you Tweet in order to establish your brand and promote your business? If you wnat more Tweet Power, check out this article from Tricia Anderson at Rismedia (o3/26/2010)
7 TIPS TO BRAND YOURSELF ON TWITTER
Marketing Messaging by Tricia Andreassen
RISMEDIA, March 26, 2010—There is a new wave of communication and lead generation opportunities in 2010, among them are social media platforms like Twitter. As one of the most prominent social networking platforms, Twitter is a great place to connect with people and give “tweets” of information about what is happening in your market. Twitter can also be the first place that people learn about who you are, what you do and why you are valuable to follow online.
With that in mind, think of Twitter as an extension of your business. Now, more than ever, it’s important to create a brand that helps your business stand out from the rest. You wouldn’t go to a networking function without business cards that include your company information, your phone number and a description of what you do, so make sure your Twitter account does. Consistency is the key when you are building and communicating your brand, no matter if it’s traditional advertising or new social media platforms.
Twitter even provides users the opportunity to brand themselves and their business. When signing up for Twitter, you are given the opportunity to use one of their template “skins” to showcase yourself or to create your own custom skin. By creating a custom branded Twitter skin you can showcase your own colors, your slogan or tag line and even your logo, further branding you and your business. With a custom Twitter skin that matches the branding of your business website, you are enhancing the probability that potential clients will remember you and your business.
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