Friday, October 9, 2009
Holiday Open Houses - Fun or Fiasco?
I thought I would share my favorite holiday blooper tales so that some of you could avoid the pitfalls of theme oriented open houses. Those who pay heed may avoid disaster. The rest of you are on your own.
Ditch the Witch
One clever agent decided to increase traffic for her Brokers Open by planning a Halloween fun house. She advertised in the
MLS Open House Guide that there would be a few "Halloween surprises." It never occurred to her that SOME agents just follow the MLS open house lists and do not read the Open House Guide. (Cue the music from Nightmare on Elm Street, maestro.)
On the day of the open house one broker entered, delighted to see the Halloween décor. As she began her tour of the house, she opened the door in the foyer. Suddenly there was a piercing cackle, and a witch dropped down on a broomstick. The agent screamed and nearly fainted from shock. Fortunately there was no pacemaker involved, but the hapless agent unexpectedly emptied her bladder and had to go home - wet, humiliated, and p_ssed. (How redundant!)
Moral of the Story: It's great to come out of the closet, but make sure your audience is prepared...or wearing Depends.
What Day Is It Anyway?
Full of holiday spirit, one agent decided to do a Christmas open house in mid December. The day before, she baked, decorated, and set up for the open house in the seller's dining room. While adding the finishing touches, it dawned on her that a large target group in her area hailed from Israel. At the last minute she decided to do a Hanukkah theme and hurried home to send out email fliers announcing a Hanukkah Brokers Open. She ran out to purchase Star of David cookies and other non-Christmas baked goods so she would be politically correct and oh-so-hip. (Cue the music from Fiddler on the Roof, boys.)
The next day, the open house had steady traffic, but the reaction of many agents seemed unusually reserved. In fact, a few seemed downright curt...
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